On February 2013, Conzalta was asked Carnival Cruise Lines to look into social analytics to better understand recent events around the brand and how the Carnival brand was performing across social networks. The event surrounding the Carnival Triumph received a great amount of coverage throughout the week. We looked into what impact this may have had on the brand and what potential actions to generate better results in terms of customer reach, engagement, satisfaction and sales.
Conzalta reviewed, designed and planned a solution that would allow the Net Element team to research potential targets, consolidate information, integrate with their existing systems and allow for marketing execution and follow up. Conzalta served as a partner throughout the launch of the new venture, ensuring that the proper processes were executed and mapped to the technology. The solution included customized training for staff based on functions, integration to marketing tools such as Google Adwords and analytics.